Bolo Indya Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music
New Delhi, 21 July, 2021: Bolo Indya, India’s first home-grown and most preferred social live-streaming platform, announced that it has partnered with Audible Magic, the leading provider of rights management and identification solutions. The partnership allows Bolo Indya to proactively manage both occurrences of licensed and unlicensed copyrighted media on their site.
Bolo Indya needed an identification service known for accuracy, ease of use and offered an extensive registry of music from around the world, including native music. Bolo Indya worked with Audible Magic to quickly deploy the scalable identification service to respond to the explosive growth in live streaming and short-form videos on their site.
Commenting on the development Varun Saxena - CEO and Founder, Bolo Indya said: “We are committed to providing industry-leading copyright solutions for user-generated content on our platform. This expanded solution will use Audible Magic’s robust technology to support the compliance and licensing of user-generated content on our platform. We are delighted to partner with Audible Magic to help us achieve our goal.”
Bolo Indya is the first of its kind indigenous live streaming platform and is off to a blazing start with a new redemption method, dual live streaming, and other features. Bolo Live, the live streaming capability by Bolo Indya has been embraced by many renowned organizations and personalities since its launch. In the past few months, the platform has witnessed some special moments on Live, including informational talks about COVID-19 by health experts, Hon’ble Prime Minister Narendra Modi talking to thousands of viewers through MannKiBaat, Ministry of AYUSH hosting International Yoga Day Live on Bolo Indya, interviews with celebrities, and record-breaking viewership.
Audible Magic provides proven solutions for platforms to protect their brand’s reputation while using music in user-generated content, streaming, radio, and downloads. Platforms can speed time to market by avoiding building the extensive systems needed to identify content, manage licenses, and ensure they meet their reporting and payment obligations.
Vance Ikezoye, President and CEO at Audible Magic: “We are pleased to help Bolo Indya to identify licensed and unlicensed use of copyrighted music proactively. The partnership leverages our strength in content identification technology, coupled with the trust we’ve built with rights holders.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, provide fulfillment solutions, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of monthly transactions. The Silicon Valley pioneer is the trusted intermediary between major platforms and rightsholders (including labels, studios, distributors, publishers, and collectives). The company works with a wide range of platforms and rights holders, including Facebook, Twitch, SoundCloud, Dailymotion, Vimeo, NBC Universal, Universal Music Group, Sony Music Group, Warner Music Group, The Orchard, CDBaby, and DistroKid. For more information, visit audiblemagic.com .
About Bolo Indya
Bolo Indya is the fastest-growing social live streaming platform. Bolo Indya stands unique as it works towards empowering the next billion internet users of India, by allowing them to transform their social capital and virality into financial independence by unlimited earning every month. It brings to the table the amalgamation of short videos, local languages, UGC as a driver, and Passion economy as the fuel for empowering the internet users of Bharat, taking the penetration of peer-to-peer financial transactions to tier 2 and tier 3 cities of India.
The Bolo-Live streaming feature comes with an integrated real-time gamification in the form of a gifting option where creators can be rewarded by their follower base basis the content quality, density as well as engagement which can be redeemed in cash on the Bolo Indya platform.
Audible Magic Delivers Expanded Content Identification for Short-Form Video
Los Gatos, Calif. (Nov. 13, 2019) – Audible Magic, the leading provider of content identification solutions, announced it has expanded its services to provide copyright compliance and monetization for short form video found on social networks. The expanded service is available immediately. With the explosive growth and popularity of short-form videos, typically 15 seconds or less, there is a need to automatically identify copyrighted content of very short duration.
This capability supplements the company’s industry leading service for long form video, which has been adopted by the social media platforms. The service adheres to the same high standards with exceptional identification rates and virtually zero errors. With the 24/7 nature of social media, the service operates at scale with sub-second response times. As a turnkey solution, the service is easily integrated and is cost-effective for a range of companies – from large global platforms to small startups; and websites to mobile apps.
The new service is integrated into the company’s recently announced UGC Music Rights Platform (UMRP), which provides a comprehensive program to facilitate the licensing and monetization of music on social media platforms.
“We’re laser focused on providing copyright solutions for user-generated content on social media platforms,” said Vance Ikezoye, president and chief executive officer of Audible Magic. “This expanded solution uses our robust technology to support the compliance and licensing of content used in short user clips, which is a significant growth area for our customers.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of transactions monthly. The Silicon Valley pioneer is the trusted intermediary among rightsholders (including labels, studios, distributors, publishers, and collectives) and major platforms.
Contact
Adriana Saldaña
Sterling Communications
[email protected]
+1 408-395-5500
###