Vydia Strikes Agreement with Audible Magic, Partnership Allows Independent Creators to Join World’s Most Extensive B2B Music Catalog
As part of Audible Magic’s ongoing mission to help platforms access music for their users, Audible Magic recently announced its partnership with the global music technology platform, Vydia. The partnership with Vydia allows Audible Magic to expand its catalog of new music to its customers such as social networks, gaming, and fitness platforms.
Vydia brings a library of top talent from independent artists from all over the world, including Five Finger Death Punch, Russ, Akon, and Kanye’s Sunday Service Choir. In addition, the platform offers a white label service, currently utilized by nearly 40 labels all over the world, with a list that continues to expand globally. With a vision to provide the infrastructure and tools to power the business of music, adding Audible Magic to Vydia’s ongoing list of distribution channels will further enable discovery and engagement opportunities for creators while maintaining the correct metadata and licensing.
Audible Magic provides platforms with a fully integrated solution for music management, including licensing, fulfillment, rights administration, and content identification. The company hosts the largest business-to-business rights-managed catalog with over 100 million tracks.
On the partnership, Vydia’s Head of Strategic Partnerships, Jenna Tirico Nilsen says "We're thrilled to be partnering with Audible Magic to help them achieve their aim of providing breakthrough music solutions around the world. We are delighted to be a part of their efforts to develop products that solve the demands of the ever-changing music and entertainment industry."
“We are excited to work with Vydia to provide new opportunities for their artists,” commented Vance Ikezoye, Chief Executive Officer of Audible Magic. “Access to great music is key for our customers as they build compelling user experiences to grow their audiences, whether it is for an exercise class, a social media post, or a gaming experience. We are happy to enable that to happen through our fulfillment and rights management services.”
About Vydia:
Vydia is an end-to-end music technology platform and services company that provides labels with the infrastructure and tools to power their business. With a full suite of services, Vydia offers video and audio supply chain, global distribution, analytics, rights management, payments, detailed revenue reporting, and white label services. Vydia is a partner of leading digital service providers such as Spotify, Apple, TikTok, Vevo, YouTube, and Facebook. Combining innovative technology with industry expertise, Vydia is distribution reimagined.
About Audible Magic:
For more than 20 years, Audible Magic has innovated solutions to identify content, provide fulfillment solutions, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of monthly transactions. The Silicon Valley pioneer is the trusted intermediary between major platforms and rights holders (including labels, studios, distributors, publishers, and collectives). For more information, visit https://www.audiblemagic.com/.
Takwene Protects Artists’ Rights and Manages Their Catalog with Audible Magic’s RightsRx™ Plus
The award-winning MCN and distributor supports
creators from production to rights protection.
The company's name, Takwene, the Arabic word for “create,” reflects its commitment to providing comprehensive support for artists, often musicians, to produce and succeed online. The Middle Eastern focused multi-channel network (MCN) and distributor launched in 2011 just as the Arab Spring began. Undaunted by the crisis, the Takwene development team focused on building their music distribution platform. The investment paid off as they became the first and only YouTube Certified Partner in the region shortly thereafter.
Continued growth drives the search for Automated Content Recognition Solutions
In 2015, Takwene began registering their audio and video with Audible Magic to protect against unauthorized use on UGC hosting platforms. In 2019, Takwene became the biggest music library in the Middle East, hosting over 100,000 audio and video assets, including Bedouin and Libyan music. The company was also hosting a wide variety of content from creators in the United States and the European Union.
The growing company needed a solution to prevent uploads of unauthorized copyrighted material to their digital service providers (DSP) and to proactively manage ownership conflicts in their international catalog.
Accuracy, scalability, and an international registry were key
Because of the variety of music and the scope of their growing catalog, Takwene needed an automatic content recognition (ACR) vendor that had an extensive international music registry combined with a highly accurate and scalable service to minimize costly human intervention. Although they looked at several ACR providers, Audible Magic’s RightsRx Plus service provided the best match for their requirements.
Prevent the upload of unauthorized copyrighted content and identify catalog conflicts with RightsRx Plus
RightsRx Plus compares a submitted track against an extensive music registry and responds with applicable ownership information to help maintain a catalog free of unauthorized copyrighted content and conflicts. This quick scan helps distributors maintain their status with DSPs and resolve ownership issues with other rightsholders.
“We needed a service that would minimize human intervention, which can be costly. The solution had to be highly accurate and scalable for our expanding business, and accommodate the metadata complications when encoding a diverse catalog merging folkloric Bedouin, Oriental & Nubian Music.” said Ayman Konna, CEO of Takwene. “Audible Magic easily fit the requirements, and the team appreciated the quick integration. We were scanning tracks within a day.”
Challenge: Prevent copyrighted material from being uploaded to DSPs as well as manage conflicts in their catalog. Handle RTL and different metadata encoding.
Solution: Audible Magic’s RightsRx Plus
Key Requirements: Extensive international registry, minimal manual intervention, scalability, accuracy.
EMS connects with Audible Magic - MusikWoche
The Leverkusen-based digital service provider Encoding Management Service (EMS) will in the future rely on the collaboration with Audible Magic in matters of content recognition and rights management and will use the RightsRx solution from the Californian company.
Read the full article by MusikWoche here.
ShareChat Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music - Yahoo News
Sharechat, India’s largest Indian social media platform, announced it has partnered with Audible Magic, the leading provider of rights management and automatic content recognition (ACR) solutions. ShareChat chose Audible Magic for its comprehensive reference registry containing over 40 million registered works representing global and local music from across the world. Audible Magic is considered the gold standard for content identification and will enable ShareChat to proactively address both licensed and misuses of copyright media.
Read the full article by Yahoo News here.