Vydia Strikes Agreement with Audible Magic, Partnership Allows Independent Creators to Join World’s Most Extensive B2B Music Catalog
As part of Audible Magic’s ongoing mission to help platforms access music for their users, Audible Magic recently announced its partnership with the global music technology platform, Vydia. The partnership with Vydia allows Audible Magic to expand its catalog of new music to its customers such as social networks, gaming, and fitness platforms.
Vydia brings a library of top talent from independent artists from all over the world, including Five Finger Death Punch, Russ, Akon, and Kanye’s Sunday Service Choir. In addition, the platform offers a white label service, currently utilized by nearly 40 labels all over the world, with a list that continues to expand globally. With a vision to provide the infrastructure and tools to power the business of music, adding Audible Magic to Vydia’s ongoing list of distribution channels will further enable discovery and engagement opportunities for creators while maintaining the correct metadata and licensing.
Audible Magic provides platforms with a fully integrated solution for music management, including licensing, fulfillment, rights administration, and content identification. The company hosts the largest business-to-business rights-managed catalog with over 100 million tracks.
On the partnership, Vydia’s Head of Strategic Partnerships, Jenna Tirico Nilsen says "We're thrilled to be partnering with Audible Magic to help them achieve their aim of providing breakthrough music solutions around the world. We are delighted to be a part of their efforts to develop products that solve the demands of the ever-changing music and entertainment industry."
“We are excited to work with Vydia to provide new opportunities for their artists,” commented Vance Ikezoye, Chief Executive Officer of Audible Magic. “Access to great music is key for our customers as they build compelling user experiences to grow their audiences, whether it is for an exercise class, a social media post, or a gaming experience. We are happy to enable that to happen through our fulfillment and rights management services.”
About Vydia:
Vydia is an end-to-end music technology platform and services company that provides labels with the infrastructure and tools to power their business. With a full suite of services, Vydia offers video and audio supply chain, global distribution, analytics, rights management, payments, detailed revenue reporting, and white label services. Vydia is a partner of leading digital service providers such as Spotify, Apple, TikTok, Vevo, YouTube, and Facebook. Combining innovative technology with industry expertise, Vydia is distribution reimagined.
About Audible Magic:
For more than 20 years, Audible Magic has innovated solutions to identify content, provide fulfillment solutions, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of monthly transactions. The Silicon Valley pioneer is the trusted intermediary between major platforms and rights holders (including labels, studios, distributors, publishers, and collectives). For more information, visit https://www.audiblemagic.com/.
EMS and Audible Magic Tackle Industry-Wide Issue of Verifying Music Rights Ownership
Audible Magic’s RightsRx enables EMS to proactively protect artists from fraudulent ownership claims
Los Gatos, Calif. – Nov. 17, 2020 – The Encoding Management Service (EMS), a technology service provider for digital music, audiobooks and eBooks, announced it has partnered with Audible Magic, the gold standard for content identification and leading provider of rights management and automatic content recognition (ACR) solutions. EMS is using Audible Magic’s RightsRx™ to prevent an industry-wide concern of fraudulent ownership claims by bad actors, attempting to steal revenues from the legitimate artists and rightsholders.
“There’s no question that Audible Magic is the partner of choice to help strengthen our rights management procedures, given their industry standard trusted and proven technology,” said Chris Bornefeld-Ettmann, EMS managing director. “We’re thrilled at how easily and quickly we implemented RightsRx into our existing workflow.”
Audible Magic’s RightsRx enables EMS to resolve ownership conflict claims prior to upload by identifying fraudulent submissions, as well as catalog conflicts when artists submit through multiple distributors.
“EMS is a major industry player and their effort underlines the continued trend of distributors proactively managing their catalogs to prevent unauthorized music from entering the digital music ecosystem,” said Vance Ikezoye, president and chief executive officer at Audible Magic. “We’re the best solution in the industry to ensure distributors can keep their catalogs clean from unauthorized content.”
Every month, Audible Magic searches billions of files looking for copyright content registered by over 140,000 record labels and music publishers. Its comprehensive reference registry contains tens of millions of registered works representing music from over 150 territories, with hundreds of thousands of new tracks added each month. Search results operate on files as short as five seconds and typically complete in one second or less, with virtually zero false positives.
For additional information, visit https://www.audiblemagic.com/rightsrx/.
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of transactions monthly. The Silicon Valley pioneer is the trusted intermediary among rightsholders (including labels, studios, distributors, publishers, and collectives) and major platforms. For more information, visit https://www.audiblemagic.com/.
About EMS
The Encoding Management Service - EMS GmbH is a technology service provider for the digital entertainment industry. For more than 10 years now, EMS’ logistical solutions for digital contents enable fast and secure ripping, encoding and delivery of audio, video and eBook data to online retailers, aggregators and other services worldwide. EMS is one of Spotify’s recommended Delivery Platforms and listed Encoding House with Apple. EMS’ clients’ roster includes renowned distributors such as GoodToGo, Indigo, mbassador, TBA, Tonpool Digital, wordandsound and ZEBRALUTION. EMS is a member of the ZEBRALUTION Group since July 2019.
Contact:
Adriana Saldaña
Sterling Communications
[email protected]
+1 408-395-5500
EMS connects with Audible Magic - MusikWoche
The Leverkusen-based digital service provider Encoding Management Service (EMS) will in the future rely on the collaboration with Audible Magic in matters of content recognition and rights management and will use the RightsRx solution from the Californian company.
Read the full article by MusikWoche here.
6 Things You Must Ask Your Automated Content Recognition (ACR) Vendor
Automated Content Recognition, or ACR, has become an integral part of the consumption of music and video as we experience them today. As more platforms publish user generated content, effectively monitoring use of copyrighted material has become increasingly difficult. So, how does one choose an ACR vendor that can be relied on?
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Guest post by Audible Magic VP of Product Development and Marketing, Jay Friedman on Hypebot.com
Automated Content Recognition (ACR) is essential to music and video consumption as we know it today.
An important aspect for companies distributing content with music and video is the aspect of digital media rights. With the explosion of user generated content, it has become increasingly difficult to monitor and manage the proper use of copyrighted material.
Platforms distributing user generated content typically come from a purely technological background and can easily overlook important aspects of digital media rights. This oversight can cripple a business either via an infringement lawsuit or shortage of capital, especially since content platforms vary widely from large technology providers to popular apps to yet undeveloped offerings.
As an example, the European Union recently approved Article 17 requiring companies who host user generated content and have a European presence or customer base to take responsibility to either license works or prevent usage of unlicensed user-uploaded copyrighted material. If a user uploads a piece of content that infringes copyright, the platform is at risk. According to Article 17, platforms must filter users’ uploaded content for copyright materials or have a license for it.
What’s an online platform to do? Finding a vendor for ACR is a vital business activity for those who are subjected to dealing with digital media rights. This technology puts in place a method for platforms to protect copyrighted content from being improperly used. But with several to choose from, what is the criteria to look for? How does one determine which vendor is appropriate for their business? How can one ensure that the services provided are cost-effective and necessary? Here are six things to look for (or even ask directly) when making a determination.
What is the pedigree of the technology?
ACR is a technology service, so it only makes sense to start the hunt for a vendor by exploring the merits of the technology itself. Ask if the vendor holds patents which the ACR is built upon, or if the technology is licensed from another company. The answer will give you a clue if the vendor will be capable of addressing emerging market challenges in stride. A strong R&D department is a great indicator of a vendor that seeks to push the industry forward.
Does the service scale well?
Does your company need to monitor the usage of a handful of digital media rights, or do you have to cover just about everything under the sun? Several pop-up ACR vendors have appeared recently to address the former, sometimes licensing technology or developing a service that satisfies one specific task needed. These pop-ups are worth investigating if your needs are truly specific and limited in scope, but take caution to ensure that they’ll be able to handle an increased workload as your service demands grow and – more vitally – the amount of content that needs to be scanned or monitored increases.
What is the technology’s false positive rate?
Take heed of the false positive rate, the fine print statistic that cuts through any misleading marketing metrics. If a vendor boasts scalability as a primary value proposition, asking about false positive rate is the follow-up question that will help you find out if service quality was sacrificed in order to achieve scale. A false positive rate of even 0.5% means that for every 1,000 pieces of digital media scanned, five will be mistakenly given an incorrect attribution of ownership. The effect that this has on user experience cannot be understated. A spotty experience easily translates to the loss of users or customers.
Who are the customers?
This segues neatly into the next question. The music industry is chalk full of long-standing partner relationships. Top labels are going to work with vendors they trust to protect their catalogs, and will be hard-pressed to change from companies they trust to do the job right. On the flip side, UGC platforms want to ensure they are in full compliance for rights usage and desire a vendor that understands international nuances – that their vendor has they’re backs. Entertainment may be “fun” to the everyday citizen that consumes media, but in the business world the emphasis is on the bottom line and sound practices. If you recognize a vendor’s customers as major players, that’s a good indicator that the vendor has an established cadence of trust.
What will this cost?
ACR is the technology that the digital media rights ecosystem can’t afford to not have. That said, what good is an ACR vendor if a company can’t afford the service in the first place? Vendors shouldn’t offer a one-size-fits-all solution at a single premium price; rather, cost should reflect the level of service that is being provided. After all, distributors and platforms have varying policies and needs when it comes to identification reporting. Some companies seek basic identification, while others desire advanced reporting and other features. Know what your needs are before you shop, or find a vendor that will help you determine what’s right for you based on your business model and policies.
Will the vendor find ways to open new revenue streams?
This question falls outside the normal line of thinking for basic software-focused ACR vendors, which makes it a hardnose test of business smarts. Those who know how the digital media rights landscape works will be able to work collaboratively with you to suggest and enable new revenue streams. Not only should a vendor have a line of questioning to understand your business model and connect the dots, they should be actively engaged in trying to improve your company. This doesn’t fall outside of the realm of what should be expected from a vendor, because savvy ones know that your success ultimately becomes their success. This line of thinking makes an ACR vendor a valuable asset as an advisor. Keep in mind there’s no substitute for management that has been there, done that, and can draw from the industry to help you succeed.
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MORE: DistroKid Links With Audible Magic To Verify Music Authenticity, Launches DistroLock
Guest Post on 06/13/2019 in Music Business, Music Tech, Publishing & Songwriting, Streaming, YouTube & Video | Permalink | Comments (0)
Tags: ACR, Amazon, Apple, Apple Music, Google, indie, metadata, music, music business, music industry, music tech, musician, musicians, Pandora, Spotify, YouTube
https://www.hypebot.com/hypebot/2019/06/6-things-you-must-ask-your-acr-vendor-.html
Audible Magic Inks Global Partnership with DistroKid to Verify Music Authenticity
Amidst news of unreleased music impersonators, partnership ensures protection of artist’s original content on music streaming services and social platforms
June 12, 2019 (LOS GATOS, Calif.) – Audible Magic, music’s industry standard for content identification linked to digital rights, announced a strategic partnership with leading music distribution service DistroKid to combat the rising trend of “fraudulent artists” stealing and uploading unreleased original content. The move will help protect artists worldwide by verifying the authenticity of both tracks and artists that the music originated from before music is distributed to streaming services.
When an artist requests to upload song files via DistroKid, Audible Magic’s RightsRx™ solution checks its comprehensive registry of over 20 million media assets to ensure the artist-uploaded content is conflict-free before distribution to streaming services like Spotify, Apple Music, YouTube and more. In its ongoing effort to promote artist authenticity, DistroKid will also be the first distributor to implement Audible Magic’s cutting-edge detection tool, Broad Spectrum. An extension of Audible Magic’s content identification service, Broad Spectrum can uniquely identify extreme manipulations of rate, pitch and tempo using only small clips of audio.
“In this day and age, it’s imperative for artists everywhere to register their content to not only claim ownership, avoiding impersonators, but to also ensure that they are being accurately credited and compensated,” said Vance Ikezoye, president and chief executive officer at Audible Magic. “DistroKid has a positive reputation amongst artists for making distribution fast, reliable and easy. This partnership signals our joint commitment to an industry working towards clean data, proper rights management and improved artist attribution.”
Additionally, in response to the increase in fake artists attempts to steal and distribute unreleased music, DistroKid is announcing a new and free service called DistroLock (https://distrolock.com). Launching today, DistroLock allows any musical artist to upload and register their unreleased audio files through the platform, which will encode a unique audio fingerprint and add it to Audible Magic’s registry. DistroKid developed this platform with Audible Magic’s insights as an industry-wide solution that will request to block the unauthorized release of an artist’s music (or “leaks”) from appearing on streaming services and social platforms. DistroLock also includes an API that will allow other distributors and streaming services to easily validate the authenticity of music uploaded to their respective platforms before making it available to the public.
“Until now, there hasn’t been a definitive way for artists to say, ‘this is my audio, don’t let anyone else release it,’” said DistroKid chief executive officer Philip Kaplan. “With the launch of DistroLock, any musician can preemptively register their
audio to help ensure that unauthorized releases don’t see the light of day. This partnership with Audible Magic and the creation of DistroLock will help artists by ensuring that their original content is uploaded and distributed fairly, with accuracy and speed.”
About DistroKid
DistroKid was founded in 2013 to provide musicians, managers, and record labels with online tools and services that are innovative, easy-to-use, and affordable. More than 400,000 artists rely on DistroKid and include hobbyists, up-and-coming musicians, top YouTubers, and international superstars like 21 Savage, Ludacris, Will Smith, Tom Waits, and more. DistroKid’s expanding array of services include music distribution, monetization, metadata customization, storage, and promotion. DistroKid’s small staff, coupled with largely automated backend, has enabled DistroKid to process more than 7 million songs—while simultaneously providing fast, personal & friendly customer service to artists of every size.
About Audible Magic
For more than 20 years, Audible Magic has continuously created innovative, industry-leading solutions that protect digital media and accelerate its monetization. An Emmy-winning pioneer in proprietary content recognition solutions, its core identification platform performs billions of nearly instantaneous content match transactions every month. Audible Magic has become the trusted intermediary between the majority of rightsholders (music labels, distributors, publishers and collectives) and digital service providers (such as Facebook, SoundCloud, Dailymotion, and Twitch), navigating the complexities of content identification, ownership determination, and rights administration.
CD Baby and Audible Magic Team Up to Ensure Quality Partnership with Artists and Music Services
Portland, Oregon, (April 16, 2019) – Artist Service Provider CD Baby is partnering with Audible Magic – the music industry’s go-to expert in digital content identification, licensing, and monetization – to increase content protection for artists and labels. As part of the partnership, CD Baby will use Audible Magic’s RightsRx™ service to identify content rights conflicts prior to delivery to a Digital Service Provider (DSP), ensuring that CD Baby remains a trusted distribution partner of digital platforms worldwide.
As streaming continues to grow exponentially, both companies are at the center of one of the music business’s greatest opportunities and biggest challenges: How do distributors and artist service companies concurrently manage growing data volumes, comply with DSP requirements, and still provide the best service to musicians, all in a cost-effective manner?
“Audible Magic is an essential element that enables us to play our role in the music business,” said CD Baby Vice President Kevin Breuner. “Their powerful identification technology allows us to serve our artists – and the platforms and services they rely on – quickly and fairly.”
When a user requests to upload files, RightsRx™ allows CD Baby to check Audible Magic’s comprehensive registry of over 30 million media assets. RightsRx™then indicates if the file is a duplicate of another audio track in the system, or if it is a potentially suspicious file. CD Baby can proactively decline to upload the file in question, rather than reactively taking it down at a later time due to a potentially costly rights conflict. In the vast majority of cases, however, files will upload seamlessly and be ready for distribution.
“CD Baby plays a vital role in the independent music community. We look forward to supporting their ongoing efforts to provide the highest quality of service to their artists and maintain strong relationships with the DSPs,” said Vance Ikezoye, President and CEO at Audible Magic.
RightsRx™ is part of a bigger strategy at CD Baby to be the best partner possible to diverse music services and an even more diverse community of artists. This demands constant learning, extensive tech savvy, and real creativity.
“We’re doing everything in our power to provide digital partners with data and assets that boost our artists. We want to create the best experience via these partnerships,” said MJ Woodis, CD Baby’s Director of Digital Operations who leads a 15-person team that addresses this challenge. “We work closely with DSPs, and it’s often more of a conversation, not just rules laid down. The heart of the matter is not to restrict as we get them music and data, and to enable search and other discovery methods to help our artists. It’s a growing process.”
About CD Baby
CD Baby is one of the largest distributors of independent music on the planet, home to 650,000 artists and more than 9 million tracks that are made available to 100+ digital services and platforms around the globe. Artists on the platform are empowered to monetize their rights while maintaining control of their own careers and have collectively earned over $600 million since the company’s founding. CD Baby’s Publishing Administration service allows over 160,000 songwriters to collect all of their publishing royalties and currently administers over 1 million songs.
About Audible Magic
For more than 20 years, Audible Magic has continuously created innovative, industry-leading solutions that protect digital media and accelerate its monetization. An Emmy-winning pioneer in proprietary content recognition solutions, its core identification platform performs billions of nearly instantaneous content match transactions every month. Audible Magic has become the trusted intermediary between the majority of rightsholders (music labels, distributors, publishers and collectives) and digital service providers (such as Facebook, SoundCloud, Dailymotion, and Twitch), navigating the complexities of content identification, ownership determination, and rights administration.
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The Orchard Partners with Audible Magic to Address Industry-wide Problem of Verifying Music Rights Ownership
Audible Magic Announces Two Services to Impede Improper Distribution of Music
Los Gatos, Calif., (February 26, 2019) – Audible Magic announced two new services, RightsAudit™, and RightsRx™ to address the industry-wide problem of distribution conflicts between rights owners and their respective music catalogs. As the world’s leading music and video distribution company, The Orchard has long recognized Audible Magic’s value and trusts them to strengthen their well-versed rights management procedures.
The process for music distributors to verify rights ownership across more than 200 territories before new music is added to a catalog is complex and extremely challenging. Both Audible Magic’s services dramatically simplify the determination of a conflict. The service will identify a whole track or clips from that track that have been registered by other rights holders in any territory. A conflict exists if a match is found both with the audio of the underlying sound recording and more than one rights owner has registered that content in the same territory.
Audible Magic’s, industry-leading, Emmy award-winning, content recognition technology performs a deep analysis that reveals conflicts often in small clips of music audio. Audible Magic’s catalog contains rights ownership information on over 25 million music tracks.
Both services are monthly subscriptions and can easily fit with a company’s content management system and existing workflows. RightsRx™ is an entry-level lower cost version of RightsAudit™.
“We are excited to offer these two services to begin to address a significant industry-wide problem, in an easy and cost-effective way,” said Vance Ikezoye, President and CEO at Audible Magic.
“Audible Magic’s tools provide a huge service to us. Rights management is an essential part of the business and it is important to make sure artists and labels are getting the revenue they deserve,” said Tucker McCrady, EVP & General Counsel at The Orchard.
Learn more about RightsAudit™ and RightsRx™.
About Audible Magic
Founded in 1999, Audible Magic is an Emmy award-winning, trusted software, and services company enabling the efficient and accurate management of copyright compliance and licensing in the music and entertainment industries. Audible Magic’s robust, scalable solutions enable digital service providers such as Facebook, Vimeo and DailyMotion hosting user-generated content to proactively and in real time to identify and comply to often complex right’s holder requirements. As an independent third-party vendor with 20 years of expertise in copyright compliance, Audible Magic is meeting the needs of the rapidly growing user-generated content hosting and streaming entities. For more about Audible Magic visit. www.audiblemagic.com.
About The Orchard
The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, comprehensive video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.
Press Contact
Audible Magic Corporation
Julia Hutchinson