DG and Audible Magic Unveil Synchronized Ad Service
Extends TV Commercials by Synchronizing Ads to Mobile Screens
Las Vegas, NV January 7, 2013 – DG (NASDAQ: DGIT), the world's leading ad management and distribution platform, and Audible Magic, the leading provider of automated content recognition (ACR) technologies, today announced an interactive advertising service that ties together TV commercials and smart mobile devices. Using Audible Magic's SmartID ACR system, an advertiser's commercial is recognized on a TV, which triggers complementary interactive experiences on a second screen mobile device, using DG's MediaMind digital advertising platform.Read more
