Audible Magic Unveils Cross-Platform Solution for Interactive TV Commercials
Los Gatos, CA–January 7, 2012–Audible Magic, the leader in automated content recognition (ACR) solutions and services, announced that it has joined with several partners to roll out advanced television advertising solutions including interactive and addressable advertising across smart televisions, set-top boxes and second screen devices. Interactive advertising solutions use the company's SmartID ACR technology to identify ads in real-time watched by users on TV and then, in real time, display supplemental, promotional and informational options. SmartID ACR technology also powers Audible Magic's solution for addressable advertising, which makes possible personalization of television advertising using ad identification and replacement.Read more
