ShareChat Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music - Yahoo News
Sharechat, India’s largest Indian social media platform, announced it has partnered with Audible Magic, the leading provider of rights management and automatic content recognition (ACR) solutions. ShareChat chose Audible Magic for its comprehensive reference registry containing over 40 million registered works representing global and local music from across the world. Audible Magic is considered the gold standard for content identification and will enable ShareChat to proactively address both licensed and misuses of copyright media.
Read the full article by Yahoo News here.
ShareChat Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music
Los Gatos, Calif. – Nov. 9, 2020 – ShareChat, India’s largest Indian social media platform, announced it has partnered with Audible Magic, the leading provider of rights management and automatic content recognition (ACR) solutions. ShareChat chose Audible Magic for its comprehensive reference registry containing over 40 million registered works representing global and local music from across the world. Audible Magic is considered the gold standard for content identification and will enable ShareChat to proactively address both licensed and misuses of copyright media.
“With a growing community of users and the large volume of fresh new content created every day, ensuring copyright protection is an important goal at ShareChat,” said Berges Y. Malu, ShareChat director. “With the addition of Audible Magic’s audio fingerprinting technology and their expertise in automatic content recognition solutions, we look forward to a partnership that will help us achieve our goal.”
ShareChat is a first of its kind language-focused social platform for emerging markets with more than 15 languages currently supported. With a community of more than 160 million monthly active users who generate almost 2 million content posts daily, the platform is the largest repository of Indian language content.
Every month, Audible Magic searches billions of files looking for copyright content registered by over 140,000 record labels and music publishers. Its comprehensive reference registry contains tens of millions of registered works representing music from over 150 territories, with hundreds of thousands of new tracks added each month. Search results operate on files as short as five seconds and typically complete in one second or less, with virtually zero false positives, which is key to scaling, automating, and ensuring a smooth user experience.
“We are pleased to help ShareChat proactively identify authorized and unauthorized use of copyrighted music,” said Vance Ikezoye, president and chief executive officer at Audible Magic. “ShareChat is a great example of a platform that strives to be a good partner with the music industry.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of transactions monthly. The Silicon Valley pioneer is the trusted intermediary among rightsholders (including labels, studios, distributors, publishers, and collectives) and major platforms. For more information, visit https://www.audiblemagic.com/.
About ShareChat
ShareChat is a leading Indian social media platform that allows users to share their opinions, record their lives and make new friends – all within the comfort of their native language. Spearheading India’s internet revolution, ShareChat is changing the way in which the next billion users will interact on the internet. For more information, download the ShareChat app from the Google Play Store or visit https://we.sharechat.com.
Contacts:
Adriana Saldaña
Sterling Communications for Audible Magic
+1 408-395-5500
Rahul Nag
ShareChat
Music-Related User Generated Content Could Be Worth $6BN Over The Next Two Years (Report) - Music Business Worldwide
User-generated content could be worth around $6 billion to the music industry over the next two years.
That’s according to a new white paper published by London-based MIDiA Research, in partnership with Audible Magic, entitled The Rising Power of UGC, which examines “the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms."
Read the full article by Music Business Worldwide here.
User-generated content to contribute $6 billion in music-related revenues by 2022 - MusicWeek
User-generated content is set to provide a fast-growing revenue stream for the music industry, according to a new report.
The Rising Power Of UGC, published by MIDiA Research in partnership with Audible Magic, has forecast music-related UGC advertising revenue over the next three years.
Read the full article by MusicWeek here.
Audible Magic Sponsors MIDiA Research Report on The Rising Power of User-Generated Content
UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion
London and Los Gatos, Calif. – Oct. 26, 2020 – User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa $6 billion to the music industry value chain. Rights holders could see $3.2 billion of this in the next two years, as a new report by MIDiA Research in partnership with Audible Magic, has found—with UGC already having contributed over one billion dollars to global music revenues in 2019.
‘The Rising Power of UGC’ report, which is available to download for free here, examines the dramatic and continuing growth of UGC creation and consumption and highlights that this ongoing expansion requires the implementation of new, simpler licensing frameworks, especially for music.
This report also considers some of the implications of the 2019 EU Copyright Directive, which acknowledges the importance of UGC in today’s economy and presents unique opportunities to encourage the growth of the digital streaming market.
The rising power of UGC is reflected by the sharp growth in social media platforms in 2020, totalling 7.7 billion gross users. Lil Nas X’s Old Town Road, as one example, set a new course for music industry marketers by becoming the first clear example of the ‘song as a hashtag’ – turning a song from a TikTok meme into a global smash hit. More than two billion streams later, almost every marketer in the industry is hoping to repeat the song’s success – though not necessarily with a clear blueprint as to how to do that.
Social media and UGC platforms do not respond to traditional licensing structures and as a result, opportunities are being missed. Framing these trends within the poor performance of ad-funded models, the slowing down of subscription revenues and the absence so far of alternative ways to monetise fandom, the report advocates new ways for the industry to approach UGC to become a win-win for technology platforms and content providers. Social media platform advertising revenue, meanwhile, totalled $119 billion in 2019 – a huge addressable market, while in-app purchases and virtual merch are emerging forms of monetisation.
Content owners might well ask “what’s next?” But what’s next is already here: social media is the new music consumption; it just isn’t being fully monetised or utilised.
Commenting on the implications of these shifts for content companies, a major label executive said: “It is important for music content owners to start imagining UGC as another format or channel for the delivery of music rather than simply as promotion or audience development.”
Mark Mulligan, MIDiA Research’s managing director said: “As music subscriptions edge towards maturity in many Western markets, the music industry needs new growth drivers. UGC has long been under-monetised for music rights holders but its potential now is bigger than ever.
“We are entering into an era where we are all becoming creators, whether that be editing digital photos, making a lip sync video or even creating a mashup. We are leaning forward and interacting with our content more and more, with more tools at our disposal. Music continues to be the soundtrack to both our lives and to UGC content. We sit on the cusp of the next chapter in music consumption and monetisation.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of transactions monthly. The Silicon Valley pioneer is the trusted intermediary among rightsholders (including labels, studios, distributors, publishers, and collectives) and major platforms. For more details visit our website: www.audiblemagic.com
About MIDiA Research
MIDiA Research is a market intelligence and consulting firm with longstanding expertise in the business of entertainment and digital media. We help businesses formulate commercially actionable strategy to navigate the evolving digital landscape. Our clients leverage our expertise, proprietary multi-country consumer data and market forecasts to enable smarter and faster decisions. We work with record labels, TV networks, streaming services, tech firms, financial organisations, gaming and sports companies, providing unparalleled insights into trends and innovations shaping the entertainment market and audience behaviours. For more details visit our website: www.midiaresearch.com
Contacts
Julia Hutchinson
Audible Magic
Dara Jegede
MIDiA Research
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling] - Hypebot
“It is important for music content owners to start imagining UGC as another format or channel for the delivery of music rather than simply as promotion or audience development.”
Read the full article by Hypebot here.
Novecore Delivers Lightning-Fast, Affordable Music Distribution While Protecting Artists With Audible Magic’s RightsRx™
Novecore has built its business on providing exceptional speed in music distribution at an affordable price, often uploading songs in less than a day to top music streaming services such as Spotify and Apple Music (MSS). The startup understands the challenges of fledgling musicians and offers pricing of 15% of royalties, which can change to a monthly fee of five dollars as the artist becomes established. Artists can also access an innovative online credit card and can use their royalties directly from their Novecore account.
A Business Built on Speed and Accuracy
Integral to Novecore’s business is the ability to ensure copyright compliance and maintain a preferred status with music streaming services by swiftly and accurately scanning tracks using an automatic content recognition (ACR) service before upload.
Many top music streaming services expect distributors to use ACR to scan tracks for copyrighted music prior to submission. The cost-conscious startup initially chose another ACR vendor but started to experience issues with identifications that required costly human intervention. These included:
- Files misidentified as containing copyrighted music (false positives)
- Files that the service incorrectly claimed has no copyrighted music (false negatives)
Both types of inaccuracies are bad news for music distributors and creators.
Distributors take great care to create a seamless user experience. Falsely accusing a creator of infringement creates a bad user experience, slows distribution, and undermines the credibility of the distributor.
False negatives put the distributor’s preferred status with the music streaming services at risk by allowing copyrighted material to upload.
Accuracy at an Affordable Price - RightsRx
Novecore moved to RightsRx from Audible Magic, a service known for its high accuracy and affordability. Novecore was processing tracks in less than a day without assistance from the support team at Audible Magic. The company now scans tracks against Audible Magic’s authoritative database, which includes over 140,000 labels from all over the world.
One registration to manage tracks across UGC hosting platforms
In addition, Novecore submits tracks to the Audible Magic free registry to protect their artists content on UGC hosting platforms. With one registration, Novecore can set rules for usage across many UGC hosting platforms.
“We are confident that we can take care of our artists and maintain our preferred status with digital streaming platforms because of the accuracy that RightsRx provides,” comments Matthias Merkel, Chief Operating Officer. “With Audible Magic’s registry, we can manage the appropriate use of music across major UGC platforms for our clients. The combined services help prevent inappropriate use and protect artists both before and after distribution.“
Challenge: Ensuring a clean supply chain of new artist tracks free of copyright conflicts to maintain preferred status with music streaming services.
Solution: Scanning audio tracks prior to upload to music streaming services with RightsRx and registering content with Audible Magic to manage use across multiple platforms.
Key Requirements: Accuracy, scalability, worldwide depth of the reference database.
7 Hard but Very Telling Questions for Your Automatic Content Recognition Vendor (ACR)
Consider These Issues to Avoid Costly Mistakes
Whether you are focusing on copyright compliance or licensing content for UGC, the choice of an automatic content recognition vendor may seem ancillary to your platform; the reality is that it is a crucial decision for your business. Choosing the wrong vendor can be costly and limit your ability to grow, significantly degrade your user experience, expose your service to large volumes of takedown notices, or worse.
Finding the right ACR vendor that will help you meet your compliance and licensing needs involves quite a bit of research. You may have spoken with colleagues, combed through several vendor’s websites, and possibly met with the sales representatives. Before you sign on the dotted line, there are a few key and often over-looked questions that will drive your decision.
1. Does the ACR vendor have a customer list? Are they the vendor of choice for the top platforms in the world?
Audible Magic’s customer list is a who’s who of the UGC sites both in social media and music distribution, including such services as Facebook, Instagram, Twitch, Vimeo, CD Baby, SoundCloud, The Orchard and Dailymotion, and many, many others.
Rightsholders recognize this and work with us to manage the appropriate use of their content. The list of rightsholders who proactively register with Audible Magic consists of over 140,000 music labels and over 1000 video suppliers across the globe. Our registry includes content from industry leaders such as Universal Music Group, Sony Music Entertainment, Sony Pictures, CBS/Showtime, Disney, NBC Universal, Warner Music Group, FOX, RTL Group, Grupo, and Canal+.
2. How does your vendor mainly acquire their customers?
Audible Magic is proud and humbled that we have built a business on unsolicited references from rightsholders and platforms. We continue to earn this praise through continued technical innovation and proven performance over many years.
3. Are you interested in a transactional relationship, or are you looking for a trusted advisor that is experienced and understands the latest regulatory changes?
At Audible Magic, we bring 20 years of experience with all types of business models. We have long-term relationships with key players in the industry and understand the challenges of compliance and licensing. We have top players on our team from the industry with extensive knowledge of rights management as well as an understanding of automatic content identification. With each identification, we understand that we are helping you make decisions that will impact your business.
Although you may think you are only buying a transactional service with Audible Magic, you are gaining access to a team with in-depth industry knowledge that can guide you through issues such as the recent changes in the EU Copyright Directive (aka, Article 17).
4. Will you have access to a support team or a bot?
Audible Magic has an experienced team of customer support analysts here to support you via phone or email 24/7 if needed.
5. Do you want a vendor that has been working to build a trusted bridge between platforms and rightsholders, or do you want a vendor that has been servicing only rightsholders?
Audible Magic has been building a trusted bridge between the rightsholders and the platforms by providing services that bring clarity to the use of audio and video. Other vendors come from a very combative history in the industry. As a platform, what kind of vendor do you want to hire? At Audible Magic, you are our customer, and because of our position in the industry, we provide a balanced bridge between rightsholders and UGC services.
6. Does the solution sound too general-purpose or feel too slick? It probably is.
We deal with many types of platforms with different business models and have found that a one-size-fits-all solution, well, doesn’t get the job done. We work with our customers to provide the best result for their specific needs, resulting in extremely high accuracy rates and at extremely high volumes (hundreds of millions of transactions per day).
The ability to provide highly accurate identifications allows your business to grow without human intervention, constantly reviewing misidentified files. You’ll want a service that minimizes the impact on user experience. Imagine telling a user that the file he just uploaded includes unauthorized copyrighted material, and it actually doesn’t. That happens with solutions with other vendors and is extremely rare with Audible Magic’s technology.
When it comes to licensing, some customers need to administer directly licensed deals, while others need sub-licenses. Your ACR vendor should be flexible enough to meet your needs for compliance, licensing, and reporting.
7. New is not necessarily better. Do you want to entrust the future of your business to unproven technology or business acumen?
Audible Magic has assembled an innovative and experienced team that has kept pace with the latest developments in the industry, whether it is short clip length or creating a solution to identify covers. Our ever-growing list of patents (51 and counting) shows we mean business when it comes to innovation. Twenty years doesn’t mean staid. It means we have successfully, over the last two decades, met the challenges our customers continuously bring us.
Twitch is Working on a Way to Delete all Clips More Easily
Over the last week, numerous Twitch streamers have been hit with DMCA takedown notices for copyrighted music, with some being targeted for years-old clips. In response, Twitch said it is creating the ability for streamers to delete all of their clips more easily as a way to avoid getting a copyright strike. The platform also said it will use Audible Magic a long time provider of automatic content recognition (ACR) services to Twitch to scan existing clips with copyrighted music and delete those without penalizing the streamer.
Read more here.
Latest Industry Gigs: Audible Magic, BMG, Sony Music UK, LiveXLive, UMG and More
Audible Magic announced that it has hired David King as strategic advisor, J. Gibson as senior director of content operations and rights administrations and Kuni Takahashi as vice president of account services and sales.
Read more here.