Platform makes it easy for networks to improve tune-in by enabling two-way, synchronized experiences for an TV show through the yap.TV CMS
NAB SHOW, LAS VEGAS, APRIL 16, 2011—yap.TV (http://www.yap.tv), the leader in Social TV applications on the second screen, announced the availability of yap.TV Live Pulse, a Sync-to-TV entertainment experience, along with the yap.TV CMS, a powerful way to manage rich media content for any show on the yap.TV platform. Now, every show on every network can instantly administrate content and create interactive show experiences to increase engagement and tune-in with target TV audiences.
The yap.TV CMS enables content producers and networks to select any show on any network on TV and add synch experiences that TV fans can experience while watching their favorite shows live, or on DVR. Partners working with yap.TV, such as USA Network/NBCU, XIX Entertainment/Q’VIVA!, and others, can upload a video for audio fingerprinting, and assign enhanced content to synch with the first airing of a show or DVR playback. For partners that want to accelerate their second-screen plans and host their experiences within the yap.TV app, there will be no charge for the service.
“A number of TV networks have expressed the need for a cost-effective way to provide synchronized content for their fans,” said Trevor Stout, CEO, “But, equally as important, networks have expressed the desire to easily manage the content in those experiences, in real-time. Our yap.TV Live Pulse feature and CMS solves both.”
When a show airs, a Live Pulse button begins to literally “pulse” on screen in the yap.TV app, denoting to users that live synched content is now available. Partners can sync videos, picture albums, interactive ads, and more, to broadcasts on the fly. Additionally, partners can modify show information, graphics, polls and social streams. Live Pulse experiences have recently debuted on Q’VIVA!, a new docujourney show produced by Simon Fuller, Jennifer Lopez, Marc Anthony, and Jamie King, that extends the TV fans entertainment experience during the show across 20 Latin American countries and the United States. To power its Live Pulse experience, yap.TV has licensed Audible Magic’s patented SmartSync™ media synchronization technology.
Partners benefit greatly by leveraging the yap.TV platform, as it is deeply integrated with social networks including Facebook and Twitter, TV guide and schedule data, and enhanced content for each show managed through the yap.TV CMS. Every show on every network already has active social show pages live on yap.TV, populated with relevant show information, algorithmically curated social feeds, and user generated content including live chat and polls. Live Pulse takes the yap.TV platform another big step forward, with a live sync-to-TV experience.
yap.TV’s Live Pulse and CMS are available now, and interested partners can contact the company for more information at [email protected].
About yap.TV
yap.TV is a leader in social TV applications on the second screen. The yap.TV app has received accolades for superior user interface design, including visual TV guides, deep social networking integration, and immersive interactive features unprecedented in social TV. In addition, yap.TV’s “Social-TV-as-a-Service” offering, a powerful CMS platform coupled with enterprise APIs to power any mobile or web application, enables partners to attract, retain, and monetize audiences on the second screen. yap.TV is venture-backed by Javelin Venture Partners and Blumberg Capital, and is also advised by Apple co-founder Steve Wozniak. More information can be found at www.yap.tv.