Los Gatos, CA–January 7, 2012–Audible Magic, the leader in automated content recognition (ACR) solutions and services, announced that it has joined with several partners to roll out advanced television advertising solutions including interactive and addressable advertising across smart televisions, set-top boxes and second screen devices. Interactive advertising solutions use the company’s SmartID ACR technology to identify ads in real-time watched by users on TV and then, in real time, display supplemental, promotional and informational options. SmartID ACR technology also powers Audible Magic’s solution for addressable advertising, which makes possible personalization of television advertising using ad identification and replacement.
Both brand and direct response advertisers benefit from these solutions from companies that have embedded the SmartID technology into their products and services. Solutions from Audible Magic and its partners will be shown at the Audible Magic booth 75314 in Eureka Park in the Venetian at the Consumer Electronics Show (CES) in Las Vegas January 8-11.
“Transforming television advertising from a fascinating concept into a pervasive and valuable reality is an enormous challenge for many companies today,” said Jay Friedman, VP of Marketing, Audible Magic. “When companies can team together as we have with our partners, the challenges simply become more and more manageable. The widespread adoption of interactive advertising could be a case of the future arriving well ahead of expectations.”
Other Audible Magic technologies and solutions to be on display at CES include Audini, the company’s browser-based ACR solution, and Live TViD, its platform to synchronize events to television programming.
About Audible Magic
Audible Magic is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Since its founding in 1999, the company has been awarded more than 20 patents in the U.S. and in Europe. Currently, Audible Magic works with more than 200 customers and partners, including A+E, CBS, CBC, Dailymotion, Discovery, Disney, Facebook, Fox, Metacafe, MySpace, NBC, Sony, Soundcloud, TVplus, Univision, Universal Music, Verizon, Viacom, and Warner Music.