Bolo Indya Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music
New Delhi, 21 July, 2021: Bolo Indya, India’s first home-grown and most preferred social live-streaming platform, announced that it has partnered with Audible Magic, the leading provider of rights management and identification solutions. The partnership allows Bolo Indya to proactively manage both occurrences of licensed and unlicensed copyrighted media on their site.
Bolo Indya needed an identification service known for accuracy, ease of use and offered an extensive registry of music from around the world, including native music. Bolo Indya worked with Audible Magic to quickly deploy the scalable identification service to respond to the explosive growth in live streaming and short-form videos on their site.
Commenting on the development Varun Saxena - CEO and Founder, Bolo Indya said: “We are committed to providing industry-leading copyright solutions for user-generated content on our platform. This expanded solution will use Audible Magic’s robust technology to support the compliance and licensing of user-generated content on our platform. We are delighted to partner with Audible Magic to help us achieve our goal.”
Bolo Indya is the first of its kind indigenous live streaming platform and is off to a blazing start with a new redemption method, dual live streaming, and other features. Bolo Live, the live streaming capability by Bolo Indya has been embraced by many renowned organizations and personalities since its launch. In the past few months, the platform has witnessed some special moments on Live, including informational talks about COVID-19 by health experts, Hon’ble Prime Minister Narendra Modi talking to thousands of viewers through MannKiBaat, Ministry of AYUSH hosting International Yoga Day Live on Bolo Indya, interviews with celebrities, and record-breaking viewership.
Audible Magic provides proven solutions for platforms to protect their brand’s reputation while using music in user-generated content, streaming, radio, and downloads. Platforms can speed time to market by avoiding building the extensive systems needed to identify content, manage licenses, and ensure they meet their reporting and payment obligations.
Vance Ikezoye, President and CEO at Audible Magic: “We are pleased to help Bolo Indya to identify licensed and unlicensed use of copyrighted music proactively. The partnership leverages our strength in content identification technology, coupled with the trust we’ve built with rights holders.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, provide fulfillment solutions, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of monthly transactions. The Silicon Valley pioneer is the trusted intermediary between major platforms and rightsholders (including labels, studios, distributors, publishers, and collectives). The company works with a wide range of platforms and rights holders, including Facebook, Twitch, SoundCloud, Dailymotion, Vimeo, NBC Universal, Universal Music Group, Sony Music Group, Warner Music Group, The Orchard, CDBaby, and DistroKid. For more information, visit audiblemagic.com .
About Bolo Indya
Bolo Indya is the fastest-growing social live streaming platform. Bolo Indya stands unique as it works towards empowering the next billion internet users of India, by allowing them to transform their social capital and virality into financial independence by unlimited earning every month. It brings to the table the amalgamation of short videos, local languages, UGC as a driver, and Passion economy as the fuel for empowering the internet users of Bharat, taking the penetration of peer-to-peer financial transactions to tier 2 and tier 3 cities of India.
The Bolo-Live streaming feature comes with an integrated real-time gamification in the form of a gifting option where creators can be rewarded by their follower base basis the content quality, density as well as engagement which can be redeemed in cash on the Bolo Indya platform.
The EU Copyright Directive Went Into Effect on June 7, 2021 — Are You Ready?
EU member states were given until June 7, 2021, to transpose the EU Copyright Directive into national legislation. This law affects most online content sharing service providers, including social media platforms, that make available, organize and promote for profit-making purposes copyrighted content uploaded by users. Despite the pandemic slowing the process, several states, including Germany, France, Hungary, and the Netherlands, have completed transposing or adopting the directive into their country’s law. Other countries are not far behind, but the reality is that platforms need to comply on June 7th.
The UK, having left the EU, will not be implementing the directive.
What are the Key Things You Need to Know?
The two main provisions of the directive for platforms include:
- Obtaining licenses for content on their sites
- Preventing the availability of unauthorized content
Other provisions include setting up a user appeals process and preventing reuploads of previously notified content.
Does the Directive Impact All Providers?
The Directive specified that certain platforms were exempt from these obligations. First, non-profits in defined areas such as online encyclopedias and scientific repositories, like Wikipedia and Archive.org, are excluded. Second, small companies will not need to prevent unauthorized content but must still respond to takedown notices and pursue licensing. Courts will apply the principle of proportionality in assessing whether a service provider has complied with its obligations based on the type of service, size, audience, type of works, and availability of suitable and effective measures. Finally, platforms that are not providing access or now chose to block access to those who live in the EU will not have to conform to the directive.
Rightsholders’ Obligations
Rightsholders also have obligations. For example, they must provide relevant and necessary information to enable a platform to identify content that cannot be made available on their site. This is key. If this information is not provided directly or through a vendor such as Audible Magic, the platform’s only obligations are to respond to takedown notices.
We recommend you consult with appropriate legal counsel as you implement provisions to meet the Directive.
How to Move Forward
Audible Magic is here to help service providers with meeting the new legislation by offering services to:
Use our identification services for audio and video to help prevent hosting unauthorized copyrighted content
- Identify unauthorized or authorized copyrighted content.
- Implement stay-down measures for unauthorized copyrighted content.
- Track activity for reporting purposes.
Access and Manage Licenses
Audible Magic offers sub-licenses for music or, where possible, helps facilitate obtaining licenses directly from a rightsholder. In addition, we offer proven services to ingest and clear catalogs and perform royalty reporting and payments.
Learn More about the Copyright Directive
- Take our A17 Assessment Survey
- Read the EU Copyright Directive
- Learn more about the Copyright Directive by visiting our resource page