Audible Magic Awarded Patent for Technology That Identifies Content Played on Smart Phones, Smart TVs, and Other Media Devices

LOS GATOS, CA (Marketwire – July 20, 2011) — Audible Magic, the recognized global leader in digital fingerprinting technology and content identification solutions, today announced that it has been awarded U.S. Patent No. 7,917,645, entitled “Method and Apparatus for Identifying Media Content Presented on Media Playing Devices.” Formally issued on March 29, 2011, the patent, Audible Magic’s fifteenth in the area of digital fingerprinting and content identification, demonstrates the company’s continuing commitment to groundbreaking innovation in this fast-developing technology segment.

Specifically, the newly awarded patent addresses the identification of media as it is played on devices such as smart TVs, tablets, set-top boxes, and smart phones. This patent is a fundamental building block of Audible Magic’s SmartID™ system, which enables social TV, interactive advertising, TV commerce, personalization, and other related applications. The patent is a notable addition to Audible Magic’s already impressive portfolio of patents in digital fingerprinting and content identification.

“The awarding of this patent exemplifies Audible Magic’s continued long-term investment in building foundation technology for content identification, and our desire to protect our intellectual property,” said Jim Schrempp, Audible Magic’s Vice President of Core Engineering. “The dramatic growth in smart devices and the explosion of social media applications demonstrate the significance and value of this patent in our portfolio.”

Audible Magic licenses use of its intellectual property via its portfolio of services.

About Audible Magic®

Audible Magic is the trusted leader in digital fingerprinting for recognizing content in all forms, across terrestrial broadcasts, streaming, cable and satellite, digital files, and on consumer electronics. Currently, Audible Magic works with more than 200 customers and partners including such companies as Facebook, NBC Universal, Soundcloud, Viacom, Disney, MySpace, Sony, Metacafe, Fox, Brightcove, and Universal Music.

For more information, visit Audible Magic’s website at www.audiblemagic.com, friend us onFaceBook, follow-us on Twitter, or contact:

Audible Magic Media & Analyst Inquiries

Jay Friedman
Vice President of Marketing and Product Management
408-399-6405 x238
[email protected]