Online Video Mixing Suite Entices Rights Owners to Leap Into Social Media Using Audible Magic’s Enabling Technology
San Diego, California – (May 7, 2007) — Eyespot (http://www.eyespot.com) today announced the launch of the Web’s premier distributed video playground, which offers white label services to brands and portals to profit from user-generated media. Since launching a seamless media mixing platform for the NBA, in addition to partnering with Paramount Pictures and Jive Records, the swift startup has perfected an end-to-end solution to create a thriving community of social media creators while providing the opportunity to bolster the value of catalog and content assets.
Engaging fans with the opportunity to play with media offers online entities the chance to create new revenue streams while simultaneously promoting the discovery of new products, which communities energetically share.
“We’ve fine tuned and honed a complex suite of tools to offer a compelling service that will excite fans and end users while also addressing the justifiable concerns of entertainment giants,” said Jim Kaskade, CEO of Eyespot. “This represents a win-win for the online community and rights holders. Using Audible Magic’s content recognition solution as part of the Eyespot platform allows this media to be legally available to play with.”
The core of the platform is the mixing playground, which is an AJAX, web-based video editing tool so intuitive and easy to use that fans don’t have to download clunky software or learn new skills to create entirely original videos from their favorite clips, their own web cams, or from the community’s vast pool of legal content.
Music scoring is an immensely popular activity among mashup artists. In an effort to encourage record labels to participate with media sharing, Eyespot has partnered with Audible Magic, the leader in content recognition technology. The system ensures that recording companies can decide which songs they would like available for mixing promotions.
“Eyespot is building a unique network where premium content meets user-generated content,” said Vance Ikezoye, Audible Magic Founder and CEO. “Using our digital content recognition technology, Eyespot is enabling what we see as the first content playground on a massive scale, with online users interacting with content consistent with the rights holders’ rules.”
To further soothe the furrowed brows of copyright holders, Eyespot’s media suite also offers an administrative moderation tool to filter out any inappropriate media before mashups are available for embedding or sharing. The entire playground platform is designed to alleviate the security concerns of media owners so that fan favorites will be legally available for users to play with and share on social media networks and blogs.
Eyespot’s browser based solution fosters creativity and discovery while empowering consumers to play with copyrighted media without having to download clunky software or learn new skills. The drag and drop editing application allows anyone to upload, remix, and create new video from the community’s vast pool of popular and legally-accessible content ranging from movie, television, and music clips or from user generated content. The company has been selected as a trusted partner by many of today’s most compelling brands and media entities, including Paramount Pictures, NBA, Jive Records, among others. Eyespot can be found on the web at http://www.eyespot.com.
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as business, governmental, and educational institutions. The company’s offerings utilize patented content identification technologies and an extensive reference database of audio and video content that includes one of the largest collections of copyrighted digital song recording fingerprints in the world. Its digital technology and services were designed to monitor, track, manage, filter and monetize digital content in all its forms. The company has been actively providing services for the Web 2.0 user-generated content video sharing sites including MySpace, GoFish, Grouper and Break.com. The company also has an agreement with Viacom’s MTV Networks (MTVN).
Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic is also employed by iMesh and PlayLouder MSP music service. Audible Magic products include the CopySense P2P Plug-In, CopySense Network Appliance, and RepliCheck.
EyeSpot Contact
Hal Bringman
NVPR Communications
310.860.5156
[email protected]
For more information, visit Audible Magic’s website at www.audiblemagic.com or contact:
Audible Magic Media & Analyst Inquiries
Jay Friedman
Vice President of Marketing and Product Management
408-399-6405 x238
[email protected]