SESAC Signs Agreement with Audible Magic to Begin Audio Fingerprinting Tests
SESAC Represents First Major Performing Rights Organization to Implement CBID Technology
NASHVILLE, Tennessee — January 15, 2002 — SESAC, the fastest growing performing rights organization in the U.S., today announced a three-year, non-exclusive agreement with Audible Magic Corporation, a leading provider of digital audio identification technologies and services, to monitor terrestrial radio broadcasts utilizing Internet simulcasts. SESAC represents the first major performing rights organization to implement content-based ID (CBID), a technology that identifies audio content by electronically “listening” to it and generating unique digital fingerprints for items such as individual songs or advertisements. The agreement is specifically designed to assist in determining royalty distribution. The initial rollout, which began last fall, utilizes Audible Magic’s patented audio fingerprinting technology to monitor the simulcasts.Read more
