PORTLAND, Oregon — June 27, 2001 — MeasureCast, Inc., the first company to provide Internet broadcasters, advertisers and media buyers with next-day reports on streaming audience size and demographics, and Audible Magic Corporation, a leading provider of digital audio identification technologies, today announced an exclusive partnership to provide the streaming media industry with the first verification and demographic reporting service for on-line advertisements.

Powered by Audible Magic’s patented technology for generating unique audio “fingerprints,” the MeasureCast Streaming Ad Verification Service™ gives advertisers and ad agencies timely third-party confirmation that their ads ran in a particular audio stream. The data is then integrated with MeasureCast’s Internet audience data, enabling advertisers to see on-line reports verifying that a particular ad was delivered at the right time, with the right creative, to the right demographic segment.

The new service, available in Q3, 2001, was initially tested with Internet radio broadcaster 3WK Undergroundradio. “We have been extremely impressed with the speed and accuracy of the MeasureCast — Audible Magic ad reporting service,” said Jim Atkinson, Owner and Program Director of 3WK Undergroundradio. “This is an exciting new technology that will play a major role in helping us attract advertisers who have been eager to get third-party verification of their audio ad impressions.”

“Audible Magic has developed the most advanced technology for identifying audio content,” said MeasureCast founder and CTO, Randy Hill. “Our tests show that their audio identification technology accurately detects even the shortest streaming ads faster than real time. This technology opens the door for MeasureCast to develop several other streaming ad monitoring products. The advertising community is asking us for these types of services, and as the leading streaming broadcast measurement company, we strive to be first to provide the best solution.”

“Our technologies complement each other perfectly, and bring a new level of accountability to Internet advertising,” said Audible Magic CEO Vance Ikezoye. “The MeasureCast Streaming Ad Verification Service is a unique and powerful solution for Internet advertisers, and provides the on-line broadcast industry with a strong impetus for growth.”

MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with true third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service™. MeasureCast employs patent-pending Active Event Monitoring™, a unique server-side technology, to record the exact number of streams requested from Internet broadcasters’ streaming servers. Accurate, secure reports are available to customers within 24 hours of a webcast via a password protected web site. MeasureCast supports Microsoft Windows Media Technologies, RealNetworks RealSystem servers and other proprietary streaming technologies. The company issues a weekly MeasureCast Top 25™ list of Internet radio broadcasters, and a weekly MeasureCast Internet Radio Index™, which tracks the growth of on-line radio listening.

[Update: MeasureCast is now selectmetrics.] For additional information and a demonstration, visitwww.selectmetrics.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.

selectmetrics
503.241.1469
[email protected]

Audible Magic Corporation is the leading provider of content management and anti-piracy services. Its patented content identification technologies and extensive reference database of audio and video content enable the company to monitor, track, manage, filter and monetize multi-media digital content. The company’s core copyright-sensing technology, CopySense®, accurately identifies digital or broadcast media content based on the perceptual characteristics of the content itself. Built on a patented electronic fingerprinting process, the technology is robust, efficient, and massively scalable. Recognized throughout the music and video industry as the de factor leader in identification services, Audible Magic is headquartered in Los Gatos, California. Its customers include Web 2.0 websites, CD/DVD replicators, peer-to-peer networking companies, internet service providers and universities, which span the media and entertainment industries, major business, governmental and educational institutions markets.

For more information, visit Audible Magic’s website at www.audiblemagic.com or contact:

Audible Magic Media & Analyst Inquiries

Jay Friedman
Vice President of Marketing and Product Management
408-399-6405 x238
[email protected]