Interactive Advertising

Advertisers have always looked for a point of difference in the marketplace to allow their voice to rise above the noise level of other advertisers. With new Consumer Electronics (CE) devices providing viewers with more flexibility in their viewing choices, both on the go and in the familyroom, the problem is compounded as it becomes increasingly difficult for advertisers to anticipate how or when an ad may be viewed. Automated Content Recognition (ACR) based on digital fingerprinting provides a lightweight, easy-to-use solution for advertisers to engage their potential customers no matter where, when, or on what device their video advertisements are presented.

Imagine smart devices that can immediately take action based on media content or an ad being viewed regardless of it sources. These sources of media may include a mix of linear broadcast, cable/satellite, on-demand channels, blue-ray players, game consoles and over-the-top (OTT) media. The “smart” in these devices opens a vast new world of opportunities for advertisers to engage and deliver offers to their customers.

Get a copy of our white paper "Digital Fingerprinting Enables New Forms of Interactive Advertising" — Read Paper

This white paper discusses the technology and potential use cases for the implementation of digital fingerprinting for ACR. It focuses on the new multi-screen viewing environment, emerging opportunities for interactive advertisers, discussion of the digital fingerprinting technology, and suggested use cases