MySpace Implements Video Filtering System to Block Unauthorized Use of Copyrighted Content
Leading Lifestyle Portal Launches Pilot Program with Audible Magic, Becoming Largest Video Site to Offer Free Video Filtering to Copyright Holders
LOS ANGELES, California — February 12, 2007 — MySpace.com today announced it has implemented a pilot program to block videos containing unauthorized copyrighted content from being posted in its community. With the program’s launch, MySpace becomes the largest Internet video site to offer free video filtering to copyright holders.
Using digital fingerprinting technology licensed from Audible Magic, a world leader in content rights management, MySpace's filter screens video uploaded by users and blocks any video matching a fingerprint in MySpace's database. MySpace's video filter is the latest addition to its industry leading suite of tools that MySpace has developed to help copyright owners protect copyrighted works on MySpace.
"MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community,” said Chris DeWolfe, CEO and co-founder of MySpace. “For MySpace, video filtering is about protecting artists and the work they create.”
MySpace's new video filter comes on the heels of the audio filtering MySpace launched last fall, screening audio files uploaded by users to hinder any unauthorized music uploads. MySpace has also developed and is making available a special content takedown tool to make it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized. With MySpace's implementation of video filtering, MySpace now offers industry-leading content protection on its site.
MySpace is already blocking users from uploading any audio or video files containing Universal Music Group’s music that is not authorized, while allowing all of the extensive free authorized promotional uses that UMG and its artists currently enjoy on MySpace. MySpace has offered the full-range of its content protection tools to all other major music labels and to other content owners, free of charge.
Vance Ikezoye, CEO and founder of Audible Magic said, "With the explosive growth and popularity of MySpace, the recognition and filtering of copyrights will play an important role in its ongoing success. Audible Magic has a long history with identification technology and the content industry that allows us to offer comprehensive, reliable and mature solutions for user-contributed content. As a result, Audible Magic is ideally suited to support MySpace's protection of copyrighted works."
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s global network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Italy, Spain, and Mexico.
*Among the top 2000 domains comScore Media Metrix, December 2006. For more information on comScore Networks, please go to www.comscore.com.
About Audible Magic, Inc.
Audible Magic Corporation is the leading provider of content management and anti-piracy services. Its patented content identification technologies and extensive reference database of audio and video content enable the company to monitor, track, manage, filter and monetize multi-media digital content. The company’s core copyright-sensing technology, CopySense®, accurately identifies digital or broadcast media content based on the perceptual characteristics of the content itself. Built on a patented electronic fingerprinting process, the technology is robust, efficient, and massively scalable. Recognized throughout the music and video industry as the de factor leader in identification services, Audible Magic is headquartered in Los Gatos, California. Its customers include Web 2.0 websites, CD/DVD replicators, peer-to-peer networking companies, internet service providers and universities, which span the media and entertainment industries, major business, governmental and educational institutions markets.
For more information, visit Audible Magic’s website at www.audiblemagic.com or contact:
Audible Magic Media & Analyst Inquiries
Vice President of Marketing and Product Management